![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlasLLFwhzT3dRfIeHYIQsk-m_pOGm_VGsRSITMUKlYnJ5h44UDTXUKXA3OT0Tv27lSlaaIsvtwCoqheZASS19ogkhxLVi1Fj_vEVjpC1vbdlfg01qm_DToOBiCJcUqOcsEA5idbnrvK8/s400/cellophane.jpg)
Friday, January 2, 2009
International marketing
I read recently that aspirational businesses will need to invest more in developing multi-lingual web content. This is of course a fairly obvious aspect of international marketing, and not a striking observation, yet an important one. Today I noticed a sign in a Sydney foodcourt where the translation from chinese to english wouldn't drive the sales of "Spicy Pork Bowel in Szechaun Style' or "Cellophane" with Ground Pork. What the?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlasLLFwhzT3dRfIeHYIQsk-m_pOGm_VGsRSITMUKlYnJ5h44UDTXUKXA3OT0Tv27lSlaaIsvtwCoqheZASS19ogkhxLVi1Fj_vEVjpC1vbdlfg01qm_DToOBiCJcUqOcsEA5idbnrvK8/s400/cellophane.jpg)
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